Collaboration: a distracting buzzword, or vital for business growth?

Idea-sharing can help to encourage creativity and job satisfaction, but small firms risk losing focus on delivery

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Collaboration is one of the buzzwords of the early 21st century. It has become a hot topic among early-stage companies, governments, artists, charities, startups and corporate behemoths. Many see collaboration as a super-pill that can cure organisations’ ills, regardless of the diagnosis. But is it truly as effective as we are led to believe?

Small businesses and early-stage companies should be especially cautious. There is no denying that collaboration is fun, and often intellectually exhilarating; it can also be helpful in generating new ideas and developing projects. However, it can distract from the crucial day-to-day operational focus a young company needs to deliver results in a competitive economy. Success among early-stage organisations is rarely just down to a good idea but to the execution of that idea. To appropriate Thomas Edison, it is “1% inspiration and 99% perspiration”.

The ideals behind collaboration are sound and undoubtedly well-intentioned. Literally the word means “co-labour” or “work together”, and its popularity reflects a move in workplace culture towards openness and sharing. Over the past 20 years, the digital age has helped change organisational structures, driving further advances in technology, infrastructure and shifting societal dynamics. However, a new iteration of corporate jargon has emerged. Words such as synergy, strategise and, of course, collaborate, now fill the lexicons of HR departments, politicians and management gurus.

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Make It Global: Realising Your Potential Two-Day Workshop

sukha eu mig

Make It Global

Realising Your Potential

When: Wednesday 9th July and Monday 14th July 2014 09:30 – 14:30 (both days need to be attended)

Where: One Canada Square, Canary Wharf, 10th Floor, London, E14 5AB

Cost: Free


‘Skills and abilities alone do not predict performance, but ‘what you believe you can do with what you have, under a variety of circumstances, has the greatest impact’. (Albert Bandura,

We are seeking aspiring and existing entrepreneurs, business owners of micro enterprises and SME businesses to participate in the Realising Your Potential programme.

 Programme overview

Taking the first tentative steps to realising your dreams and aspirations can be exciting. However, when change is encountered it can feel debilitating even when we’ve initiated the change for ourselves. To plan and move towards the life we aspire to, practical support is essential, to take reasonable steps forward.

Realising Your Potential draws on a growing body of work in neuro-science, educational psychology and behavioural psychology. The programme introduces the participant to the key principles and a set of practical skills, that when applied consistently and over a period of time, can show results in bringing about personal change and success.

Anchored in research, the programme; helps the participant to take stock of their current position, (re)set their direction, and begin to address their beliefs, habits and attitudes. Drawing on their own inner resources participants are better equipped to identify and move towards the life they aspire to, with higher levels of self esteem, confidence and resilience.


This is the first time, CEWE and the Make It Global project are hosting the Realising Your Potential programme. One of the key features of this event is that UELs School of Psychology is undertaking a detailed evaluation of the programme to measure and evaluate its benefits for entrepreneurs and business owners.

This is a unique opportunity to experience this already successful programme with like-minded individuals from the wider business community and contribute to the potential development of the programme as a tool for supporting micro and small enterprises, more widely.

Please note, participation is not limited to CEWE and Make It Global. If you know entrepreneurs or SME business owners that can potentially benefit, please pass on these details.



Fatima Vepari


Fatima founded Sukha following 20 years experience working in-house and as a consultant leading teams and projects spanning the corporate, public and voluntary sectors.

Skilled in relationship building and influencing, Fatima has a reputation for successful planning, communication and implementation of complex organisational change projects aligning strategy, people and processes.

Cross-sectoral knowledge and experience as well as time spent working in Eastern and Southern Africa, has given Fatima the sensitivity and expertise to excel in any environment.

A qualified Coach accredited with the International Coaching Federation, Fatima is a practitioner of Myers Briggs Type Indicator and 16pf psychometric tools. Fatima is a Patron of the Peter Jones Enterprise Academy at Westminster Kingsway College in Victoria and a Fellow of the Royal Society of Arts.

 Practical arrangements

 The programme will be delivered over two half-days, the 9th and 14th July, Registration will begin from 9.30am for a 10am start and will finish at 2:30pm, tea and coffee and a light lunch will be provided.

Participants will need to attend both days to best utilise the learning experience and contribute fully to the evaluation – all participants will be asked to complete pre, during and post learning evaluations.


For further information about the workshop programme or to register for the programme contact Karen Wilton via or 0208 223 6855.

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