It is essential you think carefully about the image you want to project and spend time on a marketing plan, says James Caan
Marketing is essential for the success of any business. It doesn’t matter how great the product or service you are offering is if nobody knows about it. You need to market every strand of your business – and that includes yourself.
Businesses are built by people and their success is dependent on the quality of those people. Both you and your employees represent your company so it is essential you think about the image you are projecting. When creating and implementing your marketing plan, it is important to think about your branding and how you want your business to be perceived, both in the short and longer term. Here are my key tips for successfully marketing a small business.
Know your audience
The way you market your business will depend on your sector, customers and service – one size won’t fit all. You need to make sure you are targeting your campaigns, spending time researching your audience and focusing on the message you are trying to communicate.
Make sure your actions are relevant to your target audience and know the best avenues to reach them. There is no point using a marketing channel that your audience won’t see.
Have clear objectives
It is important that marketing is not an afterthought. Marketing activity needs to be planned in advance if it is going to yield results, so ensure you have a clear target in mind. Do you want to increase sales, drive traffic to your website or simply raise awareness?
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