Mother of all inventions – how I used technology to build my business

Toasting successAs a parent and entrepreneur, I need to be constantly connected regardless of location, writes Melissa Edmunds

I have been working on the Safesip invention for a number of years and began trading in 2012. The idea first sprang to mind when my young son knocked over a drink in a restaurant and also when my father was taken ill and hospitalised. I realised that a solution was needed to stop drinks spilling and to make life easier for people who need assistance when drinking. That’s when Safesip was born – a drink cover that is simple to use and stretches over almost any glass, cup or can to stops spills.

After that, my business grew quickly. I gained clients ranging from the general public, specialist retailers and e-commerce merchants to medical organisations and trusts. However, as a mother I also had other more pressing responsibilities to tend to, so communication and contact has never been more crucial.

Using technology to improve communication

As a mother and entrepreneur, I need to ensure I’m constantly connected regardless of location, so I implemented RingCentral‘s cloud-based telephone system. It allows me to run my business through a single telephone number that I can route to my mobile or landline. This means I never miss a critical business call, even when on a school run or on a family weekend away. A year ago I realised how crucial this is for the business. I was away from the office when I received a call from an NHS trust that wanted to do some trials of the product. Getting hold of the right person at the right time in organisations as diverse and big as the NHS is extremely difficult so being contactable when the call came in meant we were able to set up the trial pretty quickly.

I also wanted to ensure I had a professional image for the business and opted for an 0800 free phone number that I could publicise on the website, stationery, business cards and all company materials. The number lends my business professional credibility as there is no cost to the caller.

Keeping a lid on costs

To read the rest of the article click here.

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