How can SMEs avoid potential pitfalls and maximise their chances of success? Those in the know offer their advice
Although the UK economy is at last delivering growth, many SMEs realised a simple truth during the global financial : domestic markets cannot always be relied on, and exporting not only provides additional revenue – it can diversify risk.
The government is therefore setting industry a target of doubling exports to £1tn a year by 2020. While there is considerable doubt as to how realistic a target this may be, SMEs can at least be confident that help is on offer from government departments as a wave of new companies are encouraged to repeat domestic success in new markets.
For those who have already launched export drives, or who have helped others enter new markets, there are some very clear guidelines as to how an SME can maximise its chances of success.
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