With its impressive economic growth record, Turkey is fast becoming an attractive country for small businesses to export to. Here’s how to break into the world’s 17th largest economy
Turkey has rapidly emerged as a high-growth market and a hugely attractive destination for those looking to do business abroad. Already the world’s 17th largest economy, Turkey has an impressive economic growth record.
With a large and young population, a talented workforce, and an advantageous geographical position, it’s a market which can’t be overlooked by businesses looking to grow and prosper on an international scale. But Turkey has social and business customs that must be taken into account in any market entry strategy. One crucial point to consider is that – in the words of the UK Trade and Investment (UKTI) – doing business in Turkey is truly “personal,” with any business venture relying heavily upon relationships and networking.
Meeting likeminded business people in Turkey and hearing their success stories is a huge motivator for success, according to Melek Pulatkonak, founder and creator of the Turkish Women’s International Network. According to Pulatkonak, a combination of online and offline engagement is the “magic formula” to networking success in Turkey. Here are some tips on getting started:
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