Shaun Pulfrey always had grand ambitions for his Tangle Teezer hairbrush. Six years on he is now exporting across Europe and into Asia. He shares his experience
Great Britain has always been an exporting nation. However, the economic challenges of recent years have meant that many small businesses have concentrated on day-to-day survival, rather than ambitious plans for global growth. But, there has never been a better time for these firms to shift their focus from the risks of export to the potential rewards it can bring.
Exporting was a key pillar of my business, Tangle Teezer, from the word go. I had to overcome concerns about trading overseas as I knew the UK was never going to be a big enough market for us. However, the road to export can be a daunting one if you have never done it before. There are numerous hurdles to overcome, from practical considerations such as language barriers and marketing capabilities, to logistical worries about late payment and legalities. It’s easy for firms to stick to their comfort zone and put export in the “too difficult” box. But, I’m a firm believer in seeing the opportunity instead of the challenge and think others should approach business with the same positivity.
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