Why online video is the future of content marketing

Hands filming with phone

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

To read the rest of the article click here.

Get in touch with #UELMakeItGlobal to talk about your success from Make It Global, we can upload your video and feature you in our next newsletter and blog.

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Exporting is GREAT

“Make friends with your UKTI International Trade Advisor” Cundall engineering is an international multi-disciplinary consultancy operating from over 20 locations across the globe, and has used UK Trade & Investment’s help to export.
Carole O’Neill of Cundall talks about the company’s success and gives tips to exporters in this short video. To arrange a meetng with a UKTI international trade adviser, visit http://www.greatbusiness.gov.uk/ukti


Santander Responsible Small Business Award


Responsible Business Awards

The UK’s longest-running and most robust corporate responsibility awards champions organisations that are delivering positive impact on employees, young people, local communities and the environment.  Rigorously assessed by business peers, these awards are an opportunity for businesses of any size to be recognised for their commitment to a wide range of responsible business practices both in the UK and internationally.

The wide range of award categories on offer includes the Santander Responsible Small Business Award which identifies and celebrates businesses that are demonstrating an holistic responsible approach to business in the realms of community, environment, marketplace and amongst their workforce.

The aim of the Santander Responsible Small Business of the Year Award is to recognise and reward smaller businesses that have integrated responsible business practice across their operations.


The award will recognise those smaller businesses that are moving beyond short-term gain and are orienting themselves to build resilience and the long-term viability of their business by having a positive impact in all four of the following areas:

  • Community – how the business supports, recruits from, trades with and engages with local communities of greatest need
  • Environment – how the business seeks to improve its impact on the environment
  • Marketplace – how the business develops its products, works with suppliers and markets to its customers
  • Workplace – how the business invests in the diversity, skills and well-being of its employees

The award will recognise the business which can demonstrate the business case for its own organisation of integrating responsible business practice, alongside the positive societal and environmental impacts.

The award is open to independent trading businesses with no parent company, employing fewer than 1500 employees (or full time equivalent) and with a turnover of under £250m. We accept entries from privately owned businesses, as well as financially sustainable social enterprises.

Read more about the awards and a chance to enter here.

Launch of the 2014 Entrepreneur of the Year Awards


Launch of the 2014 Entrepreneur of the Year Awards

The Ernst & Young Entrepreneur of the Year Awards seek to encourage entrepreneurial activity and recognise the contribution of people who inspire others with their vision, leadership and achievement. The Awards operate globally across 145 cities and 60 countries worldwide, celebrating those who are building and leading successful, growing and dynamic businesses.

In Great Britain, entries will be grouped into four regional programmes (Scotland; North; Midlands; and London, the South and Wales) to determine regional winners, with regional winners going forward to a UK Masterclass to compete for the Overall UK Entrepreneur of the Year title. The UK overall winner will then go on to represent the UK at the World Entrepreneur of the Year awards in June 2014 in Monte Carlo. Note: Entries from Northern Ireland are invited at http://www.eoy.tv

The benefits of entering include the following:

  • Opportunity to join a global business network.
  • Opportunities to excel – from regional to national to global success.
  • Significant profile-raising through regional and national media coverage.

The following categories make up the 2014 Awards programme:

  • Emerging – an entrepreneur that is leading a business which has been running between two and seven years with a sustainable business model and the potential to scale or grow their business.
  • International – an entrepreneur who has developed business in international locations either by exporting or by establishing operations in multiple countries.
  • Private Equity-backed – an entrepreneur who is leveraging private equity support to achieve their long term vision and maximise the growth of their business.
  • Social Enterprise – an entrepreneur who trades for social and/or environmental purposes. As with all businesses, their social enterprise competes to deliver goods and services but they are distinctive because their social and/or environmental purpose is absolutely central to what they do.
  • World of Entrepreneur of the Year Award – The year’s country winners from around the world gather in Monte Carlo, Monaco, to be inducted into the World Entrepreneur of the Year Academy and to vie for the title of World Entrepreneur of the Year.

UK entrants must be based or have their chief operations in the UK, and must have been incorporated for at least two years as of 1 January 2014.

The deadline for receipt of applications is 7 March 2014.

To read more information about The Ernst & Young Entrepreneur of the Year Awards and for the chance to participate click here.

Quarter of SMEs to make sustainability a top priority in 2014

newsimg_sustainability-planOne in four small businesses in the UK plan to make sustainable business practices a priority in 2014, according to a survey by Lloyds Commercial Banking.

The survey also reveals a third of small businesses expect to increase investment in sustainable business practices over the next five years. It was carried out by Gusto Research on behalf of Lloyds Bank and drew on responses from more than 1000 small to medium-sized enterprises (SMEs) with a turnover of up to £25 million.

The findings suggest 2014 could be a turning point for sustainability in the SME sector as small businesses begin to recognise the value of green businesses practices in growing their business.
The report found that over half (54 per cent) believe business sustainability helps reduce their costs and just under a third (30 per cent) believe it increases their profitability.

Broaden sustainability
Most SMEs that are already implementing sustainable business practices (87 per cent) are, however, still focused on narrow environmental activities, such as energy saving and recycling.
To read the rest of the article please click here.
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Exporting through online channels

Derek Bouchard Hall, Head of Performance Development at Wiggle, one of the world’s largest online retailers for running, cycling and swimming equipment, talks about the company’s e-commerce strategy at the Click:Connect:Sell event.

The Click:Connect:Sell event held in October 2013 looked at how companies could take their products to the world, rapidly and efficiently through online channels. The workshop was aimed at new and experienced exporters looking to break into international markets

The event at London’s Millbank Media Centre, presented a unique opportunity for UK companies to learn how to penetrate some of the world’s largest and fastest growing economies. Companies learnt about what they needed to do to develop a solid international e-commerce strategy and how to choose and build e-commerce systems that will attract and appeal to customers around the world.

Click:Connect:Sell brought together top experts and industry leaders for offering practical advice to help companies increase overseas sales.

Delegates were able to hear from from key online organisations including eBay, Tejuri and Alibaba.

For information about online exporting please visit http://www.ukti.gov.uk/uktihome/item/…

Women In Business Network – WIBN Liverpool Street is re-launching


WIBN Liverpool Street is re-launching

Tuesday 28th January 2014, 12 – 2 pm
Corney and Barrow, Devonshire Square, London. EC2M 4WY

About this re- launch

WIBN members and visitors form strategic connections, they collaborate to enhance and complement each other’s businesses.

The meetings are structured and effective, whilst also supportive and friendly! Women love to help other women in a non-competitive environment.

Why not attend the next meeting as a visitor, without any obligation, to experience a WIBN meeting for yourself.


The meeting fee is £20 for WIBN members and £30 for visitors, plus vat (this includes lunch and refreshments).

Your place will be reserved once payment & booking form is received. Payment can be made via credit card, cheque or BACS.

To found out more information check the following link here.

How sharing can help your business grow

Girls Sharing Milkshake

Carrying on from Make It Global’s successful Collaboration for Success event before Christmas. Here is an article from The Guardian on how sharing in business can be useful.

How sharing can help your business grow

Businesses find sharing office space, staff and machinery is good for their bottom line

In difficult economic times, and as working practices and technology evolves, SMEs are finding that it’s good to share. Michelle Henry runsHNS Signs, a signage business in Birmingham. She shares premises, staff and machinery with a printers called Genesis Display run by Steve Turrell. The arrangement has seen both businesses grow.

Henry started her business three years ago after buying cheap machinery from another signage company she worked for that stopped trading. “I was looking at all these different properties and I couldn’t find anything with the roller shutting you need to have access for lorries,” she says. “I was doing a job for Steve and I happened to mention that I was struggling to find new premises. He said that times were hard for them with the recession and would I like to move in with him?”

Turrell had just taken over as boss of Genesis Display and when Henry first joined him it was just the two of them in the office. “It was good we had each other because otherwise there would be no one to cover when we went out on site surveys,” she says. “We know a lot about each other’s business so we can answer any technical questions when we get phone calls.” The agreement has worked so well that they have recently moved to a larger premises together.

Read the rest of the article from The Guardian here.

Make sure you  like our page on Facebook and follow us on Twitter and use our hashtag #UELMakeItGlobal, for other updates from the project and external help.

New Year, New Funding Opportunity…

Happy New Years from the Make It Global team

To start the new year on a high we thought it will be a good idea to provide a funding opportunity from Enact Investment. Please read further details below.


Launch of the New £10 Million Enact Investment Fund for UK SMEs

The Enact Investment Fund specifically targets small and medium-sized companies with 250 employees or less.

Enact will leverage the combined expertise of its investor base, comprising successful UK entrepreneurs and professionals, with experience from industry sectors such as retail, manufacturing, distribution and financial services.

The Fund has a total investment pot of £10 million available. Individual equity investments will range from £250,000 to £2 million. Typical Enact equity investments are three to five years in length.

Enact also operates an advisory board, providing additional perspective and skills to the Enact investment team. The board will offer a cross section of financial, operational and advisory expertise as well as corporate governance.

Established UK-based small and medium-sized enterprises (SMEs) may apply. Businesses may be operating in any sector other than leasing, legal services, property development, hotels, nursing homes and insurance.

Enact’s investment strategy is to invest in companies have a robust business model, but are facing cash flow constraints, strategic or operational issues.

Applicants must meet the qualifying criteria for Enterprise Investment Scheme (EIS) investments and be demonstrate they would benefit from a hands-on investment approach.

Garry Wilson, Managing Partner of Endless, commented:

“Enact represents a natural expansion of the Endless investment offering. Whilst our current funds continue to focus on the mid-market, we are very excited about extending our reach to finding the hidden gems of the smaller business market, particularly given the absence of funding for these companies.

“Our investment track record and access to such a sophisticated and talented network of investors truly makes Enact a unique proposition in a market desperate for proactive and supportive investment.”

Applications may be submitted at any time.

See the Enact Fund website for more information.