With each new day comes a new operating system update, app, tablet release or new phone rumor that makes it increasingly more difficult to understand how anyone ever lived without being able to access the Internet anywhere, anytime. Worldwide, 1.2 billion people access the Internet through mobile phones or tablets and more than 58 percent of Americans own a smartphone. Now, more than ever, our smartphones are our lifelines – especially during the holiday season.
Navigating the sales, short-lived deals and promos of the holiday season is a simple task with the help of a smartphone. Seventy-four percent of smartphone users shop on their phones and 79 percent of these people make purchases right from their phones or tablets. Marketers can take advantage of Black Friday, Cyber Monday and the entire sales cycle of the holiday season by using mobile marketing to its fullest potential. Check out these 4 ways to use mobile marketing to reach an increasingly larger mobile audience and boost sales.
Read more and the 4 ways here.
Follow us in this Make It Global Christmas Countdown where everyday in December before Christmas we shall give you a mini gift which will hopefully be very useful in this holiday period for your business.