Top three logistics tips this Christmas
“Christmas is often viewed as a ‘make or break’ trading period for retailers that have an online/home delivery presence; careful planning and forethought is vital in order to maximise on the opportunities available during this time,” says Paul Doble, director at DX – an independent logistics and parcel distribution company to the retail market.
At all times of the year, retailers need to make sure that their online operations reflect the needs of today’s consumers. Flexible delivery options, for example, can really enhance the shopping experience, so retailers need to make it much easier for Customers to control this part of the ordering process.
At the same time, retailers’ websites need to offer detailed information on the different delivery options available. This information should include the fact that free-delivery may mean there is no item tracking or guaranteed time of delivery, whilst next-day delivery (at an added cost) often comes with a tracking service and an accurate window for delivery.
Customers should also be made aware that the cheapest delivery option isn’t always the best option for their needs and, during the busy Christmas period in particular, selecting the premium delivery option may suit them best in some cases.
Read the rest of the article and the 3 tips here.
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