Despite the holiday season, customers aren’t necessarily going to be knocking down your door to spend. However there are some surefire ways SMB owners can maximise retail activity.
Tim Reed, CEO of MYOB, said being prepared is crucial as activity reaches fever pitch in the lead up to Christmas.
“Putting time aside to work on your business strategy can really help drive sales success. Effective planning now can mean the difference between flourishing and flimsy Christmas sales. There’s more competition for the shopper dollar during this time so plan a range of tactics for attracting them,” Reed said.
“The demands of the silly season, coupled with the commitment of running a business, can be overwhelming. Remember to focus on why you love your work and not lose sight of the reasons you’re in business.”
Follow us in this Make It Global Christmas Countdown where everyday in December before Christmas we shall give you a mini gift which will hopefully be very useful in this holiday period for your business.