The weather has turned, the evenings are growing ever darker and the most commercially critical time of the retailer’s year is here.
For many retailers, the countdown to Christmas is in full swing and festive marketing strategies are in the final stages of preparation. While consumer uptake of online shopping continues to boom, email marketing has a big part to play for retailers looking to generate interest and sales during the yuletide period.
Here are five tips from ‘Real Business’ to help retailers make their seasonal email campaign work harder to boost their winter revenue.
Read the full article here.
Follow us in this Make It Global Christmas Countdown where everyday in December before Christmas we shall give you a mini gift which will hopefully be very useful in this holiday period for your business.