Make It Global featured in this week’s Ilford Recorder

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For all those Make It Global businesses in Redbridge you’ll see the Make It Global project featured in this week’s copy of the Ilford Recorder in an article titled ‘Time to make the global jump? Uni programme helps business women enter foreign markets‘.

To read the article and find out more how Make It Global plans to support businesses in Redbridge read the article here.

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Businesses explore turning contacts into clients through Make It Global

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The Women’s Business Centre Make it Global team hosted a great workshop on Monday 25th March showing 20 women-led SMEs how to turn contacts into customers and clients. The workshop was facilitated by the fantastic business coach Janice Beckles and joined by guest speaker and social media guru Sophia Bailey. Sophia talked to the group about utilising apps and tools such as Linkedin, Twitter, Webinars and Brainshark to build relationships and grow that all-important customer base – both in the UK and abroad.

There was great feedback from the session, with clients citing how in the current economic climate, support such as Make it Global provides the necessary help and advice to help grow their businesses. Virtually all the feedback forms showed clients had increased their social media knowledge and skills. The best tip of the day? Start looking at all the business cards you have been collecting but not making use of! Connect to these contacts and turn them into customers!

The tweets have been coming in all day about how much the clients enjoyed the workshop:
‘A phenomenal woman who is going places. Her workshop yesterday on converting contacts into clients was brilliant. She delivered it with ease, confidence and humour.’
‘Great practical tips by @SophiaBailey on converting contacts to customers.’

‘Converting contacts into clients on the Making it Global workshop with the lovely @SophiaBailey. Excellent trainer.’

For more hints and tips on internationalising your business join the WBC Make it Global team for the next series of workshops starting in April. For more information contact ashraful.islam@newham.ac.uk

Make It Global businesses internationalise their social media

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Yesterday, Make It Global hosted a Marketing and Communications Workshop at the University of East London’s Knowledge Dock Business Centre, run by Sarah Carroll from Grow Global. Sarah Carroll, has worked as a part of the core team to develop UK Trade & Investment’s national methodology and best practice in international communication – both on-line and off-line. This was the second of a two-day workshop; the initial master class took place on the 13th March and focused on internationalising websites.

The workshop focused on social media and how businesses could familiarise themselves with different methods in general, as well as some that are more international. The workshop covered topics such as:

  • Auditing your social media
  • Building an international social media plan
  • Models for an international social media campaign
  • Updating your global social media profile

The feedback received, similar to last week, was fantastic. The businesses (pictured above) enjoyed the delivery approach of the workshop, to the practical usage of the nature of the content.

This is just one of the many opportunities that will be created by Make It Global, if you are interested or would like further information about future events check out our events diary or contact makeitglobal@uel.ac.uk.

An interview with leading entrepreneur Carrie Green

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Carrie Green began a mobile phone unlocking business whilst studying at university six years ago and it quickly grew into an international success. Two years ago she established the Female Entrepreneurship Association to support fellow female entrepreneurs internationally. Here she talks about her journey so far and her ambitions for the future.

Make It Global goes to Italy

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The Make It Global team travelled to Rome earlier this week to speak about the project at Women resist: Women entrepreneurship challenges and the economic crisis in Italy.

The event was held at the European Parliament’s base in Rome and was part of a series of seminars linked to International Women’s Day to debate women’s role in the economic recovery.  The event, co-organised by BIC Italia Net and the Social Innovation Society was a chance for women’s business supporters from across Italy to come together to share ideas and opportunities to support women to start and grow their businesses.

By sharing our experience of Make It Global and supporting women in business in London, we hope to set up partnerships with Italian organisations that can support London’s female business community to explore opportunities to trade in Italy.

Three Day Workshop for female-led businesses looking for international growth

 

 

 

  • Dates: 24 April, 1 May and 8 May 2013
  • Time: 12.30pm – 4.30pm
  • Location: Kingston University, Penrhyn Road
  • To attend: please book your free place online

Statistics show that only 16% of women-led businesses engage in international trade, compared with 30% of small and medium sized enterprises as a whole.

Kingston University is running a series of workshops to help women-led businesses. Our team of experts will provide insight into the challenges of business development. You will have a chance to meet other entrepreneurs facing similar challenges, and build a supportive network for yourself.

If you have any questions, please contact Marie on m.withers@kingston.ac.uk.

To keep updated on all the events and activities planned during the two-year project, please complete the form.

Make It Global featured at EU Parliament

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In February, UEL’s Centre of Excellence for Women’s Entrepreneurship were partners in the  Women Entrepreneurs: Five Pillars For Growth exhibition in the European Parliament. The three-day programme brought together organisations supporting women’s entrepreneurship across Europe together to lobby on the importance of investing and supporting women entrepreneurs.

The Make It Global project was presented as part of the exhibition programme in a seminar on the final day looking at the internationalisation of SMEs in Europe lead by JUMP.

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Free Marketing & Communication Workshops for Make It Global Businesses

When: Wednesday 13th March 2013 &/or Wednesday 20th March 2013 10am- 4pm

Where: Knowledge Dock, University of East London, 4 University Way, London, E16 2RD

Do you want to internationalise your businesses marketing and communications? Is your website optimised for international trade?Does your social media strategy include local social media networks such as Sina Weibo and Orkut? This two day programme of workshops will help your business revise its marketing and communications to ensure you’re ready to go global.

The session will be led by Sarah Carroll of Grow Global, one of the UK’s leading experts on how to make a website international and how to communicate effectively internationally.

Day 1: Will focus on getting your communication ready for International trade.

  • Models for an international web strategy
  • How to build an international website
  • How to optimise an international website

Day2: Will focus on International social media opportunities

  • Audit your social media
  • Building a social media plan
  • Models for an international social media campaign
  • updating your social media profiles

To register for the programme click here.

For further information about the workshop programme contact Liz Choonara via makeitglobal@uel.ac.uk or 0208 223 2348 or Hassan Ahmed via a.hassan@uel.ac.uk or 0208 223 7528.

The International Challenge: Growing Your Business Globally – A Short Debrief

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Yesterday morning Make It Global hosted a joint breakfast seminar, ‘The International Challenge: Growing Your Business Globally’ , with our strategic partners on the project WEConnect International in the run up to this Friday’s International Women’s Day.  The event brought together women business leaders together to hear from our inspirational speakers on how they grew their businesses internationally and for some practical advice.

We heard from Carrie Green, of the Female Entrepreneur Association, how she built her business whilst studying at university into a global brand. We also heard from Deb O’Leary, of Forensic Pathways & Clarity Intel, on how she established her company across the world from Australia to Singapore with some lessons learned from her own experience. The London Chamber of Commerce and Industry were also on hand to talk about the services they offer businesses in London to go global.

We had a great turnout and would like to thank the Royal Bank of Scotland for all their support in hosting us in such a stunning venue.Thank you to all of those who joined us & we’re looking forward to following your international journeys!